CenturyLink Could be a Sleeper

October, 2016

When a typical industry observer thought of CenturyLink over the past several years, the following aspects probably came to mind: only a handful of major metropolitan areas that are a vast distance apart from each other, a large “independent telco” mindset, longer metro/regional networks that can require costlier equipment outlays, lots of rural customers in which it is difficult to provide broadband services, and not necessarily the most innovative service provider in the world. Without question, the reported merger with Level 3 would significantly transform the company. Yet, even before this story about the transaction, it seems now, notably in hindsight, there were significant signs that CenturyLink has been setting the table to be a different type of operator compared to how it has been positioned historically, as well as to possibly be highly differentiated from other carriers...

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